Golden Morn Smart Start Promo

Campaign Overview
As part of GOLDEN MORN’s Back-to-School initiative, the brand sought to connect deeper with moms and kids rewarding loyal customers while reinforcing its “fuel for a smart start” promise.

The Brief
Design branded souvenirs Tote Bags for moms and Pencil Cases for kids that double as fun, uplifting collectibles. Each piece needed to feel bright, functional, and emotionally tied to the brand’s optimistic breakfast story.

Creative Direction
I designed the look and feel of the souvenirs around affirmations and morning positivity. The visuals draw from GOLDEN MORN’s warm yellow palette, playful type treatments, and light, energetic compositions that celebrate creativity and everyday wins.

Souvenir Messaging
Tote Bags

• “Cereal-ously Busy”
  “Cereal-ously Amazing Mom Moments”
  “Mommin’ Like a Boss: Fueling Greatness!”

Impact
The Smart Start Promo transformed simple giveaways into emotional brand touchpoints  celebrating moms and kids who start their mornings with purpose and positivity.